Norco has been a part of the bike industry for 50 incredible years. They are driven by a genuine passion for cycling in all its forms, and that passion is the foundation for everything Norco does.
Specialized's mission is simple—to be the brand of choice for discerning riders. Founded on performance and fueled by innovation, their focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, Specialized is for you.